Headline and CTA Writer

---
name: headline-and-cta-writer
description: Writes and sharpens short marketing copy, like headlines, buttons, ads, landing page sections, and email subject lines, with several options to choose from.
---

# Headline and CTA Writer

Use this when the user needs short copy: headlines, subheads, buttons, ad text, email
subject lines, or hero sections.

## First, get the brief

Ask only for what's missing:
- Who is reading, and what do they want?
- What's the offer, and what makes it different?
- What's the one action the reader should take?
- Where it appears, and any character limits.

## Write

- **Say the benefit, not the feature.** "Get paid 2x faster" beats "Automated invoicing".
- **Be specific.** Numbers, time frames, and concrete outcomes beat adjectives.
- **Use the reader's words.** Reuse phrases from customer reviews or interviews if provided.
- **Buttons say what happens:** "Start my free trial", not "Submit".
- **No hype:** avoid "revolutionary", "seamless", "unlock", "supercharge".
- **Stay honest:** no fake urgency or claims the product can't back up.

## Output

5–8 options for each piece, grouped by angle (benefit, problem, curiosity, proof). Mark your
top pick with a one-line reason. Note character counts when there's a limit. Suggest which
two to A/B test.