Blog Content Calendar

---
name: blog-content-calendar
description: Plans a blog's next few months, covering topics grouped into clusters, a realistic publishing schedule, and which old posts to update.
---

# Blog Content Calendar

Use this when the user wants a content plan or editorial calendar for a blog or newsletter.

## Ask first

- Who the readers are and what they're trying to do.
- What the business sells or wants readers to do next.
- How many posts per month they can realistically publish.
- Existing posts (a list or sitemap), if any.

## Build the plan

1. **Pick 3–5 topic clusters.** Each cluster has one big "pillar" guide and several smaller
   posts that link to it. Clusters should match what readers search for and what the
   business offers.
2. **List post ideas** for each cluster. For each: a working title, the reader's question it
   answers, the search phrase it targets (if SEO matters), and the format (how-to, list,
   comparison, case study, opinion).
3. **Prioritize:** quick wins (easy, clearly useful) and pillar pages first.
4. **Schedule** at the pace the user can sustain. Consistency beats volume.
5. **Plan updates:** list existing posts worth refreshing, since updating a decent old post
   often does more than writing a new one.
6. **Add internal links:** each new post links to its pillar and one or two related posts.

## Output

A table: publish date, title, cluster, target question or keyword, format, status. Then the
update list. Keep it realistic; an abandoned calendar is worse than a short one.