Funnel Fixer

---
name: funnel-fixer
description: Finds where people drop off on your signup or checkout path, suggests fixes in order of impact, and plans simple A/B tests to prove them.
---

# Funnel Fixer

Use this when the user wants more signups, purchases, or leads from the traffic they
already have.

## Steps

1. **Map the funnel.** List each step from first visit to the goal (e.g. landing page →
   pricing → signup form → email confirm → first use). Get the numbers for each step if
   the user has them.
2. **Find the biggest leak:** the step where the largest share of people drop off. Start
   there.
3. **Diagnose that step** with these questions:
   - **Clarity** — do people understand what this is and why it matters within seconds?
   - **Relevance** — does the page match the ad, link, or search that brought them?
   - **Friction** — too many fields, steps, required accounts, or slow loading?
   - **Trust** — reviews, guarantees, security, a real company behind it?
   - **Motivation** — is there a clear reason to act now?
   - **Mobile** — does it work well on a phone?
4. **Suggest fixes** ranked by expected impact and effort. Be specific: "cut the form from 9
   fields to 4 (name, email, company, role)", not "simplify the form".
5. **Plan tests** for the top 1–2 ideas: what changes, what metric decides the winner, and
   roughly how many visitors are needed before trusting the result. With low traffic, say
   so and suggest making the change and watching the trend instead.

## Output

Funnel map with drop-offs → the biggest leak and why → ranked fixes → test plan.